Client
Townsite Marina is a private, full-service marina in Nanaimo Harbour with 185 slips serving vessels from 12 to 70 feet.
Website Rebuild, Content and Search Strategy
Townsite Marina
A complete nine-page rebuild for a full-service Nanaimo marina, designed to correct inaccurate business information, present the marina with a more professional look and feel, strengthen search readiness, and guide qualified visitors into the moorage application queue.
What was delivered
A complete nine-page rebuild with verified business information, rewritten content, transparent pricing, FAQs, structured data, technical SEO, and a clearer moorage application process.
Primary website goal
Improve search visibility while helping qualified boat owners understand the marina, its rates, its waitlist, and the steps required to apply for moorage.
Why the website needed a complete rebuild
The previous website was not supporting the marina effectively. Page content was thin, important business facts were wrong or inconsistent, live technical faults were affecting search performance and credibility, and visitors did not have a clear route from learning about the marina to submitting a moorage enquiry.
Townsite Marina operates a waitlist for both moorage and storage lockers. The new website therefore needed to do more than promote the marina. It had to answer practical questions accurately, publish complete rates, set realistic availability expectations, and help qualified applicants understand the process before joining the queue.
The project covered the full arc from audit and client consultation through information architecture, content writing, design, technical SEO, structured data, implementation, documentation, and launch.
Scope of Work
- Technical, content, and structural website audit
- Client consultation and requirements gathering
- Business information verification and correction
- Information architecture for a nine-page website
- Complete website content writing
- SEO, AEO, and GEO content strategy
- Technical SEO and heading-structure correction
- Marina structured data and schema markup
- Website design and rebuild
- Project documentation and handoff
Website Overview
The rebuilt website is organized around how people actually research moorage. The homepage introduces the marina with its core facts immediately, including slip count, vessel range, moorage terms, power, amenities, access, and two clear calls to action.
Nine pages cover the marina overview, history and management, amenities, rates, the moorage application process, frequently asked questions, weather and tides, the team, and full contact and location information. The design gives the marina a polished, professional presentation while keeping practical information easy to scan.
Pricing is published openly rather than hidden behind a contact form. Visitors can review moorage rates across four terms, all seven storage locker sizes, kayak and dinghy rates, and the regulated power tariff before they apply. Waitlist status is stated clearly wherever it matters, helping prevent enquiries based on unrealistic availability expectations.
FAQ content appears both on a dedicated page and within the rates, amenities, and application pages. This places concise answers in the context where visitors are most likely to need them. Every page then routes toward the moorage application as the primary conversion path.
Search Readiness Built Into the Project
SEO, answer engine optimization, and generative engine optimization were treated as content and design requirements from the beginning, not as a checklist added after the build.
Descriptive title tags, corrected heading structure, direct question-and-answer content, verified contact and location details, valid GPS coordinates, and complete schema.org Marina structured data all support clearer interpretation by conventional search engines and AI-driven answer tools.
The result is a website that states the marina's facts consistently, answers common questions directly, and gives search systems better source material to index, summarize, and cite accurately.
Live website: townsitemarina.com
Related services:
Site strengths
These strengths highlight how the final website is structured to support clarity, usability, and long-term business goals.
Professional marina presentation
A polished visual system, strong photography, clear hierarchy, and focused calls to action give the marina a credible and professional online presence.
Accurate business information
Slip count, founding year, contact details, coordinates, hours, amenities, power, access, and pricing were verified and stated consistently across the site.
Answer-ready content
Questions are asked and answered directly in plain language, supporting visitors as well as search and AI answer surfaces.
Transparent pricing
Moorage, storage, kayak, dinghy, and power rates are published openly, helping visitors qualify themselves before contacting the marina.
Honest availability expectations
Waitlist status is stated clearly wherever it is relevant so applicants understand the current process before submitting an enquiry.
Search-focused testimonials
Selected reviews name specific marina services and reflect the language prospective customers use when researching moorage and facilities.
Marina-specific structured data
Schema uses the appropriate Marina type with complete location, contact, description, and geographic information rather than a generic business classification.
Clear conversion path
Every major section leads visitors toward the moorage application, with process details and expectations explained before submission.
Does your existing website need more than a visual refresh?
ALPHA+V3 rebuilds business websites from the information architecture outward. We can audit what is already there, correct weak or inaccurate content, improve search readiness, and create a clearer path from the first visit to a qualified enquiry.