Brand Direction and Positioning
Clarify the audience, personality, visual direction, and practical goals that should guide the identity before design work begins.
Branding and identity
Branding Services, Brand Identity and Logo Design
Web design and branding experience since 1994. We help businesses clarify who they are, how they present themselves, and how they are perceived. Our branding services go beyond logo design to create a consistent visual and messaging foundation that supports long-term growth.
Branding projects may be delivered as a standalone engagement or as part of a broader website or digital strategy. In both cases, our goal is the same: to ensure your brand communicates clearly, looks professional, and supports real business outcomes.
Brand foundation
What Our Branding Services Include
Branding is about creating a clear and consistent identity that supports recognition, trust, and decision-making.
Our branding work defines the visual and structural elements that shape how your business appears across your website, marketing materials, and digital platforms. This includes clarifying brand direction, visual consistency, and practical brand usage so your identity remains effective as your business grows.
Branding projects can be delivered as a standalone service or combined with a website design or website refresh project to maintain alignment across all touchpoints.
Brand identity design
A Practical Identity System, Not Just a Logo File
A logo is one part of a brand identity. The broader system determines how the business presents itself consistently across its website, proposals, social profiles, signage, advertising, and other customer touchpoints.
Logo Design Services
Develop a professional logo system with approved concepts, structured revision rounds, and final files prepared for appropriate digital and print use.
Colour, Typography, and Usage
Define the supporting colour palette, typography direction, and brand usage guidance needed to keep the identity consistent after the project is complete.
Package options
Our Branding Packages
Our branding packages provide defined deliverables, revision cycles, and ownership of final brand assets. Each package is designed to give businesses a clearer identity system that can be applied consistently across websites, marketing materials, and digital use.
Brand Identity Starter Package
$2600
- Online Consultation
- Mood Board
- 3 Logo concepts to choose from
- Up to 3 rounds of revisions
- Brand style guide
- Custom colour palette
- Typography suite (files not included)
A practical branding package for businesses that need a professional visual identity foundation they can use across their website and core marketing materials.
Brand Identity Plus Package
$4800
- Online Consultation
- Mood Board
- 3 Logo concepts to choose from
- Up to 3 rounds of revisions
- Brand style guide
- Custom colour palette
- Typography suite (files not included)
- 8-10 curated images
- Two promotional pieces
- 2 revisions for each design phase
Builds on the starter package by adding curated imagery and branded promotional materials for broader digital and print use.
Other available branding services include:
- Brand discovery and direction
- Logo and identity design
- Colour and typography systems
- Brand usage guidelines
- Asset preparation for digital and print use
We provide branding services for organizations across Vancouver Island, British Columbia, and Western Canada, and we can also support branding projects remotely.
Branding process
How a Brand Identity Project Moves Forward
1. Discovery and Direction
We review the business, audience, current materials, competitors, preferences, and practical places where the brand will be used.
2. Concepts and Review
Logo and identity concepts are developed within the selected package, then reviewed through the defined feedback and revision process.
3. Identity Refinement
The selected direction is refined into a cohesive system with colour, typography, supporting elements, and usage guidance.
4. Final Assets and Application
Approved brand files are prepared for future use. The identity can then be applied to a new website design, an existing website redesign, or other marketing materials.
See examples in our website and branding portfolio, or complete the branding intake to begin a project review.
Quick answers
Branding FAQs
What is brand identity design?
Brand identity design defines the visual system a business uses to present itself consistently. It can include logo design, colour palettes, typography direction, supporting graphic elements, and practical guidance for applying the identity across websites and marketing materials.
Can you provide logo design as a standalone service?
Yes. Logo and brand identity work can be completed as a standalone project or coordinated with a website design or website redesign project.
What is included in your branding services?
Our branding services focus on defining a clear and consistent visual identity for your business. This typically includes logo design, colour palettes, typography direction, and brand usage guidance so your brand can be applied consistently across websites and marketing materials.
Do you offer branding as a standalone service?
Yes. Branding projects can be completed on their own or as part of a website design or refresh project. Many clients engage us for branding first, then apply that work to their website and other digital assets.
How many logo concepts do you provide?
The number of logo concepts depends on the selected branding package. Each package clearly outlines what is included, including the number of concepts and revision rounds.
Do you provide revisions?
Yes. All branding packages include a defined number of revision rounds. This ensures feedback is structured and projects stay on schedule while still allowing refinement.
Will I receive brand files for future use?
Yes. Final brand assets are provided in standard formats suitable for web and print use. Typography licensing files are not included unless explicitly stated in the package.
Can branding be updated later?
Yes. Branding can evolve over time. We can refresh or extend an existing brand as your business grows or your needs change.
Ready to Build Your Brand?
Get in touch and we'll discuss your goals and the right branding approach for your business.
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