Custom WordPress Website

Brickyard Physiotherapy

Brickyard Physiotherapy is a physiotherapy clinic in Nanaimo, British Columbia, offering physiotherapy and rehabilitation services alongside other clinic services including massage therapy, chiropractic care, kinesiology, and acupuncture-related services. The website is structured to present clinic services and common injury topics, introduce practitioners, and support appointment requests through an external online booking link and direct contact details.

Project Type Custom WordPress Website
Platform WordPress
Services Custom WordPress website design, Custom development, Managed hosting
Primary Goal Clear service presentation and strong enquiry pathways

Client

Brickyard Physiotherapy is a physiotherapy clinic in Nanaimo, British Columbia, offering physiotherapy and rehabilitation services alongside other clinic services including massage therapy, chiropractic care, kinesiology, and acupuncture-related services. The website is structured to present clinic services and common injury topics, introduce practitioners, and support appointment requests through an external online booking link and direct contact details.

What was delivered

Custom WordPress website design, Custom development, Managed hosting, Ongoing website maintenance

Primary website goal

Present the business clearly, support service discovery, and make it easy for visitors to enquire.

Project Context

This website was designed to present Brickyard Physiotherapy's clinical services and rehabilitation offerings, introduce practitioners, and provide clear pathways for patients to book appointments or make inquiries. The site organizes service information, common injury topics, and clinician profiles to support patient education while emphasizing straightforward access to online booking through an external system and direct clinic contact details.

Scope of Work

  • Custom WordPress website design
  • Custom development
  • Managed hosting
  • Ongoing website maintenance

Website Overview

The site uses a service-forward layout with a persistent primary navigation and clear calls-to-action for booking, supported by prominent clinic contact details. Key sections are organized around Services, Injuries, Team, Rates, FAQ, and Contact.

Service information is presented as a set of dedicated pages (e.g., physiotherapy and rehabilitation, laser therapy, shockwave therapy), with supporting navigation to help visitors move from overview pages to specific service detail.

The site also includes structured informational content for common injuries and pain topics, plus a Team section with individual practitioner profiles, creating a blend of service discovery, clinician information, and reference material.

Booking and Inquiry System

Online booking is provided through an external booking system (JaneApp), linked from the main navigation and repeated calls-to-action across the site. The Contact page also lists phone, email, hours, and a clinic address for direct inquiries.

Site strengths

These strengths highlight how the final website is structured to support clarity, usability, and long-term business goals.

Clear service structure

The site is organized to help visitors understand the business quickly and move into the right pages without confusion.

Maintainable build

A structured WordPress setup keeps content updates practical and reduces long-term friction for ongoing edits.

Support for enquiries

Contact pathways, service pages, and supporting information work together to support better lead generation.

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