Redesign Your Website Without Guesswork

A website redesign is not just a visual update. Done properly, it improves how your site is structured, how easily visitors find what they need, how well it performs on mobile, and how reliably it supports enquiries and conversions.

Most redesign projects fall into one of two categories:

• Refresh: Improve design, layout, and content organization while keeping much of the existing structure.
• Rebuild: Recreate the site on a stronger foundation, typically to improve maintainability, performance, and consistency.

Refresh vs Rebuild: What’s the Difference?

Both approaches modernize your website. The best fit depends on the condition of your current site and what needs to change.

Refresh

• Modernize the design and improve page layout
• Clarify messaging and improve readability
• Tidy up content, navigation, and calls-to-action
• Improve performance where the current foundation allows
• Best when your platform and structure are still solid

Rebuild (typically into WordPress + Divi)

• Rebuild into a modern WordPress + Divi setup (or Shopify when requested)
• Improve structure and templates for consistency and maintainability
• Migrate and refine content (and retire what no longer fits)
• Replace fragile or outdated build approaches and plugin stacks
• Best when the site is hard to update, slow, unstable, or limiting growth

Rule of thumb: If your current site is difficult to maintain or the technology is holding you back, a rebuild is usually the safer long-term decision.

If you also need a brand-new site (not a redesign), see our WordPress website design services.

Signs It’s Time to Redesign Your Website

• Your site looks dated or doesn’t reflect your business today
• It loads slowly or performs poorly on mobile
• Visitors can’t quickly find what they need
• You’re getting traffic but not enquiries
• It’s difficult to update (or only one person can touch it)
• Layouts are inconsistent from page to page
• Forms, tracking, or integrations are unreliable
• Security and plugin issues keep recurring
• Your current platform can’t support what you want to do next

---

What We Keep, What We Improve, What We Replace

One of the biggest redesign concerns is losing what already works. Our goal is to protect the value you’ve built while upgrading what’s limiting your site.

Keep (where it makes sense)

• Your domain name and email setup
• Content that is still accurate, useful, and on-brand
• High-performing pages and URLs where possible
• Analytics history and tracking continuity

Improve

• Site structure, navigation, and page hierarchy
• Messaging clarity and calls-to-action
• Content organization for readability and discovery
• Mobile usability and performance fundamentals
• Accessibility basics and consistency across templates

Replace or rebuild

• Outdated platforms, themes, or fragile build approaches
• Unstable plugin stacks and unnecessary add-ons
• Inconsistent layouts that make updates difficult

SEO note: We preserve URLs where possible. If page structure changes, we implement redirects so users and search engines can still find what they need.

Our Website Redesign Process

Redesign work is easiest when it’s structured. We use a staging-first workflow so your existing website stays live while the new version is built, tested, and refined.

1. Audit and discovery
   We review your current website, identify what’s working and what’s not, and define what the redesign needs to accomplish.
2. Plan the structure
   We map the navigation and page priorities, confirm content decisions (reuse, refine, replace), and lock scope so timelines stay predictable.
3. Build on staging (typically WordPress + Divi)
   We create the redesigned site on a staging environment so production remains stable and interruptions are minimized.
4. Migrate and refine content
   We move content carefully, improve formatting and structure, and rebuild pages to support clarity and conversions.
5. QA and validation
   We test mobile responsiveness, key pages, forms, performance, and basic accessibility checks. We also confirm tracking and integrations where applicable.
6. Launch and post-launch support
   We launch during a controlled window to reduce risk and provide follow-up support to resolve any issues quickly.

Timeline Factors for Redesign Projects

Most website redesign projects take 4 to 8 weeks, but the timeline depends on the size of the site, content readiness, and technical complexity.

Common timeline drivers include:

• Number of pages and templates
• How much content needs to be rewritten, reorganized, or migrated
• Integrations (booking, payments, CRM, memberships, forms)
• Quality and condition of the current site (technical debt)
• Approval and feedback cadence during the build
• Scope changes after the plan is finalized

Quick Answers

Can you redesign my existing website even if it isn’t WordPress?

Yes. ALPHA^+V3 can redesign and rebuild websites from a wide range of platforms.

Will you rebuild it into WordPress + Divi?

Typically, yes. Most redesign projects are rebuilt into WordPress using Divi so the site is maintainable, consistent, and easier to update over time.

Can you rebuild in Shopify instead?

Yes. If your project is better suited to Shopify (especially for ecommerce), we can rebuild there instead of WordPress.

Will my site go down during the redesign?

In most cases, no. We build on a staging environment so your current site stays live during the project. Launch is done during a controlled window to minimize downtime.

Can you keep my domain and email the same?

Yes. In most cases your domain and email can stay exactly as they are. We’ll confirm your setup early so nothing gets disrupted.

Will a redesign help with search visibility?

We take an SEO-conscious approach by preserving URLs where possible and implementing redirects where structure changes. This helps support ongoing discoverability and search visibility during and after launch.

How long does a typical website redesign take?

Most redesign projects take 4 to 8 weeks, depending on scope, content readiness, and technical complexity.

Can you reuse some of my existing content?

Yes. We can reuse, refine, or restructure existing content depending on what still fits your business and what needs to change.

Frequently Asked Questions

What’s the difference between a redesign and a refresh?

A refresh focuses on modernizing design and improving usability while keeping most of the underlying structure intact. A redesign can include a refresh, but may also involve deeper changes to structure, content organization, and how pages are built.

What’s the difference between a redesign and a rebuild?

A rebuild means recreating the site on a new foundation, typically to improve maintainability, performance, and consistency. For most projects, ALPHA^+V3 rebuilds into WordPress + Divi, unless Shopify is specifically requested.

Do you work from a staging site?

Yes. We build redesigns on staging so your live website stays online while we design, rebuild, test, and refine.

What if my current site is on Wix, Squarespace, Shopify, or a custom platform?

We can still help. We’ll redesign the site and rebuild it into WordPress + Divi or Shopify, then migrate or recreate content and key pages as needed.

Can you keep the same URLs?

Where possible, yes. If the redesign changes the site structure, we implement redirects so old links point to the correct new pages.

What happens to my blog posts and images?

They can typically be migrated into WordPress. We’ll confirm what should be moved as-is, what should be updated, and what should be retired.

Can you integrate forms with my email marketing or CRM tools?

Yes, in many cases. We’ll confirm which tools you use and the workflow you need so forms route enquiries reliably.

Do you offer ongoing maintenance and security after launch?

Yes. Many clients pair a redesign with ongoing care to keep the site secure, updated, and performing reliably. See our WordPress care and maintenance plans.

Can you move my hosting, or keep my current hosting?

Either can be possible. If hosting is contributing to performance or reliability issues, we may recommend a move. Learn more about our hosting services.

What if my brand has changed since the site was built?

A redesign is a good time to align your site with how you want to be perceived today. If needed, we can also help with branding and logo design.

What do you need from me to start?

Access to your current website (or platform), your goals for the redesign, and any brand assets you want to keep or update. If technical changes are required, we’ll also confirm domain/DNS details early so nothing gets disrupted.

 

---