ALPHA Design Brief

To ensure we provide you with a precise estimate tailored to your needs, please take a moment to complete our comprehensive design brief. This detailed information will be pivotal in crafting your envisioned project should we collaborate.

If needed, you can utilize the “Save & Resume” feature. This will generate a unique URL, ensuring that your initial responses are securely stored, allowing you to continue at a later time.

If you don’t have time to complete this comprehensive version of the design brief at this time, you can complete our short form of the design brief. We’ll still need all these details at some point but this will help you to get the ball rolling.

There is no charge to get an estimate. Should your project necessitate a deeper exploration, our team will reach out to discuss further details with you.

If you wish to speak to someone before completing this design brief, please visit our contact page to reach out to us.

Thank you.

Design Brief - Long

Client Information

Tell us a bit about you

First Name

Last Name

Your business or organization name

Address Line 1

Address Line 2

City

Province/State

Postal/Zip Code

Phone/Mobile

Please describe your company/organization in a few sentences.

Are you the decision maker and primary contact for this project? If not, who is?

General Project Information

Some information about your project

Websites can take anywhere from 5 weeks and up to develop depending on the purpose and size of the site. Is there a particular deadline you need to meet?

Are you looking to build out an entirely new website or do you have an existing site you are looking to retool?

Looking to build a new site from the ground up

Looking to utilize the existing content but build a new site around it

Looking to just rebrand the existing site and keep the content and functionality

Why do you want to have a new website, or have your current site redesigned?

e.g. "I want to keep up with the trends" or "People keep asking how they can find me online".

Organizations need websites for various reasons: validation, a landing/contact page, product/service information, lead generation, and e-commerce.

What is the main goal of your website?

eg: "I want my potential customers to complete my questionnaire and contact me", "I want regular customers to start buying my new products", or "I want people to get informed about how I work before they come to my course".

What are the potential outcomes of not having a new web?

eg: "Our current site isn’t functional with some browsers and we will keep losing clients" or "We want to sell online but our current site does not permit it. We wouldn't be able to sell online".

Please list the URLs of 3 websites that you like. What do you like about each site?

Would you like to use the same colour scheme as your current website?

Yes, I would like use the same colour scheme

No, I don't like those colours and want to change them

I don't know, I would like to hear your suggestions

I don't have a website

Do you already have a domain? If so, do you have access to the registrar account?

Please do not supply any login credentials at this time.

Please let us know all the services you would like us to provide a quote on

Branding refresh or new logo design

Simple on-page optimization of key pages

Speed optimization

Website maintenance (ensure security updates are always maintained and your site is kept safe)

Manage our content updates

Extensive online forms

Blog/News setup

Integrated real estate listings (DDF feed)

Dedicated hosting (managed VPS)

Microsoft hosted email solutions

What is your estimated budget for this project?

Our estimates are not based on your ability to pay or the size of your budget. Our estimates are based on how much time it will take to actually create a website that meets your needs and expectations. Knowing your budget provides us some insight into your expectations and how detailed the site design and function can be.

Customers and Competition

Help us understand your customers and competition

What problems do your clients have that your business solves?

eg: "My clients are busy people living in the city and my online grocery store is helping them save time so they can focus on other things in their lives"

Please describe your potential customers.

Pay special attention to their income, interests, gender, age and even the type of computer or phone they use. If your website will have B2B component, what sort of companies/contractors are you hoping to attract? Eg: My ideal customer is Peter. He is a condo owner in Nanaimo and had a real hard time last summer during the heat wave. Peter is always on his iPhone, spends a lot of time on Instagram and likes to listen to technology podcasts.

Have you come across a competitor's website that you particularly like or dislike?

If yes, please elaborate

Where is your target audience located?

Please specify particular areas, cities, provinces/states, countries, or worldwide.

Content

Let's discuss the content of your new website

Tell us about the written content for your new website

Reuse existing content with minimal changes

Rework existing content to bring up to date and optimize for search engines

I will supply completely written content

I will need to have ALPHA complete rewrite our website content

Do you have an idea of what pages you would like on your website?

eg: Home page, services, about, contact, etc.

Do you have a team member that will be responsible for updating your site content over time?

Yes, we will do content updates

No, we would prefer to have ALPHA manage content updates for us

What do you NOT want on your site in terms of text, content, etc.?

Other than text and images, do you intend to publish video, audio, etc?

Do you require search functionality?

Yes

Assets

Let's talk about the assets we need for the new website

Do you have a slogan or tagline that clearly describes the benefits of your business?

If yes, please include it

If you have a logo, do you want to use the current design on your new website?

Yes, I would like to use my current logo and have a vector format version

Yes, but I need it recreated in vector format

No, I would like a redesign

Do you have your own photography/stock images, or would you prefer us to source the images?

I already have all the images OR I will source them myself

I would like you to source the images

Are there any specific features you would like to see on your new website?

eg: Booking calendar, social media plugins, live chat, etc.

Do you have any "social proof" we can include on your website?

eg: Customer testimonials, business credentials, earned media, celebrity endorsements, expert's stamp of approval, etc..

Are there any analytics or tracking codes that needs to be brought over from your old site?

Strategy

What's the strategy for the new website?

What is the general intention of your website?

To provide information to visitors

To generate leads

E-Commerce

How much time will you be able to spend responding to inquiries received via your website?

Several hours a day

Once a day

Once every few days

Other than what search engines will produce, what methods do you have in mind to spread the word about your website?

Social media

Google Ads or other digital marketing platforms

Email marketing

Leaflets or other printables

Industry events

Other

What other methods will you use?

How do you plan to encourage repeat visitors and referrals?

Loyalty program

Targeted email marketing

Gathering customer feedback to act on

Events

Other

What other methods will you use?

E-Commerce Site Specific Info

Let's get some information specific to e-commerce websites.

Do you have a physical retail location?

If yes, how many and where are they located?

Tell us about the products you offer?

What types of products do you sell?

What makes your products unique from competitors?

What are your unique selling propositions?

eg: 30-day money back guarantee, Canadian-made, etc.

Which products (or product lines) are your best sellers?

How many products do you sell?

Do you have any product SKUs?

Are there any specific product attributes or filters you want to include?

If you have product variants (eg: colours, sizes, price range, etc), please briefly describe

Do you have product descriptions?

Do you have information on your product's dimensions and weights?

Do you have any product GTIN and UPC if applicable?

Do you require any product photography?

How do you currently calculate shipping and which carriers do you use?

Do you have any shipping rules?

eg: minimum purchase, restricted items, hazardous materials, etc)

Where are you willing to ship to?

eg: Specifically what locations will you ship to?

Do you have a payment gateway that you use or prefer?

What currencies do you accept as payment?

Do you have a privacy policy, returns policy, and terms and conditions documents?

Do you have any specific tax rules that need to be implemented?

What data do you need to migrate from your previous site (if applicable)

Does your online store need to sync data with your POS and any third-party suppliers/drop shippers?

If applicable, please specific which POS and third-party suppliers your store has to sync with

Do you have any special requirements for the cart or checkout pages?

What special functionality or information do you need displayed on the category pages?

eg: stock count, discounts/percentage off, swatches, etc

What special functionality or info do you need on individual product pages?

eg: notifications, icons per individual products or categories? ie: no free shipping, etc.

Website Site Specific Info

Let's get some information specific to your website.

What kind of forms will you need on the site?

eg: contact form, job application, etc.

If you require forms, will they need any special integration?

eg: Zoho, CRM, MailChimp, etc.. Please be specific.

How are you looking to drive traffic to your site?

Push traffic to site with search engines

Pull traffic with social media and manually sent links

Will you want a blog for articles/news stories?

Yes