If you love fishing and know of a great charter to offer to other fans of the pastime, then you need a great website for just that! We all know some of the best fishing spots are advertised through word-of-mouth, but that doesn’t mean there won’t be some fans looking online for information – especially if it’s the kind only you can provide.
With that in mind, here are some of the most essential parts to feature on your fishing charter website.
1: SEO
If you’ve got a great fishing charter to share, it’s important that it is getting noticed in the first place. That’s where search engine optimization (SEO) comes into play. Adding meta information, conducting keyword research, checking directories for inconsistency, creating unique content that is relevant to your website, checking URLs and overall usability – all of this and more contributes to assisting with producing SEO that both visitors to your website and search engines will appreciate.
If this part stumps you, either visit our current checklist for starting out or give us a call!
2: Great Design
Anyone can post a photo of one’s fishing charter, but we think it will take some innovative and effective design to really show people where the best place to fish can be. Remember, the whole point of having a website for your fishing charter is to convince visitors your charter is worth their time and money.
Having a call-to-action on every page is a good place to start, but you also need to make the menus visible and make it easy for visitors to reach you if they’re interested in your charter. This means to NOT add out-of-date concepts such as a fish-shaped mouse icon or GIFs, and whatever you do don’t succumb to picking out a standard website template, adding stuff to it, and then calling it a day. We don’t do that at our website company, and neither should you.
3: Content
Are your visitors looking for more than a fishing charter – equipment, perhaps? Maybe there are some visitors who are entirely new to the art of fishing or fully intermediate fans looking to ante up their game. Whoever your audience is, really think about them when creating and adding content to your website. Post videos of real time catches made during your charter, for example, or write and publish blog posts about evergreen topics such as basics for those new to fishing.
On that note, this is the kind of content we think you REALLY need to feature on your website:
- An about page about you and your charter company
- Boating and equipment information you provide on your charter
- Fishing reports
- Best times of year/seasons to go on your charter
- Pricing and trip information
- A photo gallery, ideally of the best catches/success stories
- Contact information, including a Google map
- The ability to easily book reservations
Whatever you decide upon content-wise, keep your audience in mind no matter what. Speaking of such, here’s the next essential part you need for your website:
4: Active Social Media Accounts
We’re talking Facebook, Twitter, LinkedIn, Pinterest – any social media platform that you think will benefit your fishing charter website and where the content is going to be shared through the most. If you can think of any that will boost interest in your charter, sign up for an account and be proactive about using that account. Facebook, Twitter, and even Pinterest are good accounts to consider – the latter specifically because of all the photos you can show to other fishing fans.
This is all just the tip of the iceberg if you want or need to have a website that features the best you have to offer to those old and new to fishing. If you’re stuck or have no idea what we’re even talking about, then go ahead and give us a shout. At V3 Media, we care about showing you at your best, no matter how far out into the waters you go!